TikTok Shop: Follow The Feeling
TikTok Shop: Follow The Feeling
TikTok Shop: Follow The Feeling
TikTok Shop: Follow The Feeling
TikTok Shop: Follow The Feeling
CREATIVE DIRECTION
I was asked to develop a concept that positioned TikTok Shop as the future of creator monetization, and encourage audiences to see it as an authentic, creator-first platform where creativity meets opportunity.
Using a combination of practically filmed sets and found footage, we created a narrative that was inspired by the trend "how it started vs how it's going". The aim was to show how every creator's story begins with a follow, and through the inspiration of the platform, people take that leap of faith to become a creator who has the ability to transform their livelihood in ways they didn’t think were possible.
The message is a testament to the empowering nature of TikTok, and to always have the confidence to bet on yourself.
I was asked to develop a concept that positioned TikTok Shop as the future of creator monetization, and encourage audiences to see it as an authentic, creator-first platform where creativity meets opportunity.
Using a combination of practically filmed sets and found footage, we created a narrative that was inspired by the trend "how it started vs how it's going". The aim was to show how every creator's story begins with a follow, and through the inspiration of the platform, people take that leap of faith to become a creator who has the ability to transform their livelihood in ways they didn’t think were possible.
The message is a testament to the empowering nature of TikTok, and to always have the confidence to bet on yourself.
Creative Director: Jaye Thompson
Director: James Bland
Producer: Takara Joseph
EPS: Nelson James, Brendan Andrews, Alysia Devine
Post Producer: A'sia Horne
DP: Diego Madrigal
1st Asst. Cam: Arthur Castelloano
DIT: Sharon Park
Gaffer: Luis C. Cardenas
Key Grip: Julio Barrera
Creative Director: Jaye Thompson
Director: James Bland
Producer: Takara Joseph
EPS: Nelson James, Brendan Andrews, Alysia Devine
Post Producer: A'sia Horne
DP: Diego Madrigal
1st Asst. Cam: Arthur Castelloano
DIT: Sharon Park
Gaffer: Luis C. Cardenas
Key Grip: Julio Barrera
Creative Director: Jaye Thompson
Director: James Bland
Producer: Takara Joseph
EPS: Nelson James, Brendan Andrews, Alysia Devine
Post Producer: A'sia Horne
DP: Diego Madrigal
1st Asst. Cam: Arthur Castelloano
DIT: Sharon Park
Gaffer: Luis C. Cardenas
Key Grip: Julio Barrera
Creative Director: Jaye Thompson
Director: James Bland
Producer: Takara Joseph
EPS: Nelson James, Brendan Andrews, Alysia Devine
Post Producer: A'sia Horne
DP: Diego Madrigal
1st Asst. Cam: Arthur Castelloano
DIT: Sharon Park
Gaffer: Luis C. Cardenas
Key Grip: Julio Barrera
Creative Director: Jaye Thompson
Director: James Bland
Producer: Takara Joseph
EPS: Nelson James, Brendan Andrews, Alysia Devine
Post Producer: A'sia Horne
DP: Diego Madrigal
1st Asst. Cam: Arthur Castelloano
DIT: Sharon Park
Gaffer: Luis C. Cardenas
Key Grip: Julio Barrera
Swing: Julio Barrera
Script Sup: Lia Durham
Sound Mixer: Alexander Bologna
PD: Anna Day
Set Dresser: Michelle Yanez
HMU: Adrejhono Lewis
Costume Designer: Miranda Makes
Post-Production Super: Key Shantel
Post-Production Coordinator: Kiah Clingman
Editor: Diandra Kendall Luzon
AE: Emmanuel Shaw
Post-PA: Michael Scooby Hubbard
Color: Kaela Brown
VFX Artist: Craig Davis, Peter Charles
2025
More Work
Christinna O - "Again"Music Video
John Polanco - Activelli Album RolloutMusic Video
Nia Centre For The ArtsBranding
Nike Pegasus Trail Gore-TexCreative Direciton
GUCY SS25Photography
Minor League Baseball: The Munchie MittProduct Development
The North Face: FUTURELIGHTCampaign
MRG - "Chanclas 2"Music Video
Azi - "RIOT"Music Video
AURA Album DesignDesign
NIKE x DUNKN'Art Direction
Lucky Charms: Cosmos CollectionArt Direction
Check The SystemCampaign
Jimmy John's 420 ActivationSocial Activation
Under Armour: MLB Opening DaySocial Activation