CAMPAIGN | ART DIRECTION | PRODUCTION | DESIGN

When I first heard Alicia Keys sing the lyrics of "If I Ain't Got You" on the radio as my mother would drive me to school, I never imagined that years later I would be assisting with the launch of her very own MasterClass. Known for writing and singing some of the most iconic R&B ballads over the past two decades, Alicia Keys is a bonafide icon who is lending her experience to the MasterClass platform to help others uncover their own voice.

To bring this film to life, we had the honor of working with director Todd Tourso, who was instrumental in conveying the concept of how our voices have power and the importance of harnessing that power to elevate our world.