Jaye Thompson
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BE[MAN]KIND

BE[MAN]KIND has a unique mission for a streetwear brand which are traditionally known for their outrageously priced clothing. Their manifesto is simple yet important, "treat everyone with respect", and they have chosen fashion as their platform to spread that message. It was our task to develop the visual and tonal aesthetic for the brand which expressed their desire to embody the edginess of street culture, yet evoke open and honest conversation about societal issues in favor for positive solutions.

Copy written by Mikhail James

ART DIRECTION

DESIGN

BRANDING

 
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